Circular

Giving Fashion Not Only a Purpose, But a Second Life

At Genaro Rivas, we believe that timeless design deserves timeless care. As a new brand committed to conscious growth, we are embracing circularity not just as an option, but as a responsibility. From the very conception of each collection, we design with intention — working only with sustainable materials, producing on demand, and valuing the hands behind every garment.

Our new Circular Hub is a step forward in this journey. It brings together resale, repair, and rewear — offering our community the opportunity to pass on, restore, or reimagine their GR pieces. Whether it's a beloved garment from a past season or a one-of-a-kind piece ready for a new home, we are here to help fashion live longer and mean more.

We know change takes time, and we’re building this platform gradually, with care and honesty. As we grow, so will our capacity to create impact — supporting artisans, makers, educating wearers, and giving each creation a second life.